Australian Tourism Campaign “Nothing Like Australia”
The backpacking industry has been encouraged to leverage Tourism Australia’s ‘There’s nothing like Australia’ marketing campaign after managing director Andrew McEvoy unveiled the new strategy in Sydney this morning.
A competition will launch on April 15 encouraging members of the public to share their experiences of Australia by uploading photographs of their favourite places along with 25 words of explanation starting with the phrase “There’s nothing like…”
Every entry posted on the website nothinglikeaustralia.com will be tagged and geo-located, building an experiential map of Australia for would-be visitors. The results will also provide content for the advertising campaign to follow.
[...] The backpacking industry has been encouraged to leverage Tourism Australia’s ‘There’s nothing … after managing director Andrew McEvoy unveiled the new strategy in Sydney this morning. A competition will launch on April 15 encouraging members of the public to share their experiences of Australia by uploading photographs of their favourite places along with 25 words of explanation starting with the phrase “There’s nothing like…” [...]
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