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Archive for the ‘marketing services’ Category

Digital Inbound Marketing and SEO for International Education Australia Europe Turkey

April 9, 2013

Outbound or Conventional Marketing – Going to Students – Physical – Expensive   1. Originally brochures were the main means of communication and marketing 10+ years ago, requiring one off attendance at expensive events, distribution via agents or post. 2. Websites or homepages were originally used to complement conventional marketing acting as online brochures, found […]

Australian International Education Marketing Europe Turkey

April 9, 2013

Strengths: More house and flat rentals available as new developments come online, especially Melbourne and Brisbane. Part time hospitality opportunities strong for European students in Melbourne, Perth, Darwin and Sydney, while Queensland still weak. Potential of SVP & PSW rights if advantages in higher education and pathways spread by word of mouth, and expansion to […]

Education Agency Digital Marketing

February 25, 2013

“Education Agency Marketing in Internet Age.  With increasingly sophisticated Internet tools at their fingertips, study travel agencies are becoming adept at picking and choosing among a variety of new marketing techniques that can reach their target markets more cost-effectively. Jane Vernon Smith finds out more. Marketing methods employed by study travel agencies over the past […]

AIEC Australian International Education 2012 in Review

December 31, 2012

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here’s an excerpt: 4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 42,000 views in 2012. If each view were a film, this blog would power 10 Film Festivals Click here to see the complete report.

AIEC International Education Blog 2012 in Review

December 31, 2012

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here’s an excerpt: 4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 42,000 views in 2012. If each view were a film, this blog would power 10 Film Festivals Click here to see the complete report.

Australia Multicultural Football

October 28, 2012

  Australia savours A-League of Nations.  “An extraordinarily diverse player base has a total of 56 ancestries represented in the A-League, the first ever multicultural audit of players has revealed… …The audit measured a number of variables including ancestry, player place of birth, languages other than English spoken and those who have one or more […]

Education Marketing Turkey Europe

September 16, 2012

AIEC is commencing digital marketing campaigns in Central Eastern Europe and Turkey this month promoting study in Australia and Europe, and meetings institutions and stakeholders. AIEC is attending student education event run by students on campus at Budapest Technical University October for both local and international students.  AIEC is also liaising with ESSCA Ecole de […]

International Education Marketing Turkey

September 11, 2012

International Education Marketing Turkey Central Eastern Europe Strengths: New higher education streamlined visa program (SVP) and plans for roll out to TAFE, some private providers, and hopefully indirect benefits for VET and ELICOS. Part time hospitality, aged care etc. and related work opportunities for international students, independent of slowdown in mainstream economy. More house and […]

International Education Digital Marketing

August 7, 2012

Good Digital Marketing Strategy is exemplified by: Website “Search Engine Optimisation SEO” for target languages or specific markets e.g. other languages including “Keywords”. “Google Analytics” installed on website allowing analysis of web traffic e.g. source countries/cities, language, search words/course search, referring websites etc. Relevant “Back Links” from other sites (i.e. references) and “Reciprocal Links” to […]

Digital Marketing English Colleges International Education

July 22, 2012

Changing face of marketing from Study Travel Magazine. Marketing has been driven to new heights by technology, but offline marketing tools and attendance at trade events remain important. The key for marketers is to shape a strategy that incorporates both old and new into one holistic marketing drive. Gillian Evans reports. With the Internet revolution, […]

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