AIEC QUEST Australian International Education
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Posts Tagged ‘austrade

International Education Marketing Market Intelligence Development Digital Turkey Central Europe

November 9, 2011

AIEC QUEST Market Development, Digital Marketing Strategy and Metrics 2011/12 Turkey Market Development and Presence: AIEC is now based in Turkey (regionally) and Hungary for much of the year with Istanbul based partner Hasan Metin of IntentEdu International Education Consulting, in private university teaching centre Istanbul.  AIEC is promoting directly to counsellors and career advisors in […]

International Education Digital Marketing Social Media Resources Strategy

October 31, 2011

Australian Tourism gets kitted up for Social Media: The use of Social Media channels by consumers has rapidly expanded, resulting in a high demand by industry for simple and relevant information on how to capitalise on this opportunity. The Tourism e-kit includes major enhancements to support industry on the crucial steps to developing and applying […]

Australian International Education November 2011 SWOT Central Eastern Europe UK Turkey

October 27, 2011

Strengths: • Work rights and part time employment opportunities, especially Melbourne. • Knight visa review recommendations benefitting university and pathways. • Property markets softening with more plentiful and cheaper rentals. • Knight visa streamlining giving responsibility to institutions on visa compliance which should ensure ongoing communication with candidates onshore i.e. good marketing. • Greater choice […]

Digital Marketing Social Media Sells International Education

August 13, 2011

Social media sells education. THE explosion in internet access has transformed the 3.5 million strong market for international education according to a four year global research project by the British Council’s Education Intelligence unit, published today exclusively by The Australian. According to research manager Elizabeth Shepherd, “the evidence shows institutions that want to attract the […]

International Education Market Research Tools Techniques

August 9, 2011

Research gets deep.   As the founder of Real Ethnography, Agafonoff is part of a growing trend for ethnographic market research. Pioneered by companies such as Xerox in 1970s California, ethnographic market research eschews the statistical model of market research in favour of techniques pulled from anthropology, sociology and documentary filmmaking. It typically uses a […]

Australian International Education Marketing China

November 11, 2010

Student expo reveals China crisis. “WHERE is the Australian section?” we asked at one of the smartly branded, well-attended British stands. “Oh, it’s tucked down in the back corner.” Sure enough, there were 19 Study in Australia-branded booths, but unlike the buzzing aisles of the British, American and Canadian sections many of the Australian marketers […]

Australian Education Industry International Marketing Issues

November 8, 2010

Australian Education Industry International Marketing Issues Government scrambles to avoid China crisis. THE marketing of tertiary education to international students by Austrade has had a few “teething issues” in the midst of the growing crisis in the $18.6bn industry. This will get the attention of Tertiary Education Minister Chris Evans. But he claimed that long […]

Australian International Education and Tourism Australia Model

October 19, 2010

Australian International Education and Tourism Australia Model Education told to follow tourism lead. AUSTRALIA needs a co-ordinating authority similar to Tourism Australia to help solve its problems with international students, says the head of one of the peak bodies in the field. Stephen Connelly, president of the International Education Association of Australia, says such an […]

Australian Higher Education and University Policy

August 26, 2010

Australian Higher Education and University Policy Not at the top of anyone’s to-do list. WE are in for a protracted period of fragmented policy and special deals on higher education, whoever is in power. It will not be pretty. In a hung parliament, a few people wield quirky and variable influence and secure electorate-specific decisions. […]

Austrade International Promotion and Marketing of Australian Education

July 1, 2010

Austrade International Promotion and Marketing of Australian Education Austrade International Promotion and Marketing of Australian Education. As of 1 July 2010, responsibility for the international promotion and marketing of education will be transferred from Australian Education International (AEI) to Austrade. Austrade’s new education pages provide information for the international marketing and promotion of Australia’s education […]

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