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Tourism Australia New Marketing Campaign

MILLIONS of Australians will play a pivotal role in tourism marketing over coming years as Tourism Australia prepares to pull the wraps off its latest advertising campaign on Wednesday.In the first major multinational marketing drive since it launched “So where the bloody hell are you?” four years ago, TA will test the waters of international advertising by using the latest social media techniques and the opinions of the nation.

Curious approach, fine for domestic, but surely we want happy international visitors, travellers and tourists telling their story in their language to their compatriots?

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