AIEC Australian International Education Centre Budapest Europe
AIEC Budapest news about international education, study, student, travel and SEO marketing news for Australia, Europe and Turkey.

Tourism Australia Marketing Campaign


‘Not polarising’, ‘not colloquial’, ‘defensible’: The scary prospect of marketing Australia. Running the marketing of Australia must be one of the most thankless jobs in the world. Most of your 22 million stakeholders are going to have a view on your strategy, and of course feel entitled to express it. No wonder there’s been a long gap since “Where the bloody hell are you?” died. The evidence of how heavily it weighs was on display at today’s launch of the new position “There’s nothing like Australia”.

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