Australia International Education Industry and Marketing
Australia’s education report – market overhaul. A major overhaul of policy and strategy as regards education export could help bolster the industry in Australia, or – as some fear – mean a decrease in incoming international students. Amy Baker reports.
Overseas student demand up and down. VOLATILITY in overseas student demand has been highlighted by leading indicators showing key universities up eight per cent, but English language courses suffering a record fall, with India down 85 per cent. “With the focus on violence and visa changes we have lost sight of the fact that the Australian dollar is incredibly strong against the US dollar and UK pound,” English Australia executive director Sue Blundell told the HES Tuesday.
This is before new SOL skilled occupation list has been released, and new tougher student visa regime kicks in for China etc…..
Users determine a brand’s value. AS marketing academics go, Martin Kornberger is not a mass market product. For a start the Austrian expat, who teaches at the University of Technology, Sydney, has a PhD in philosophy. Rather than empirical evidence addressing specific issues of consumer behaviour, his new book, Brand Society, roams the largely uncharted landscape where sociology, psychology and political economy intersect with brand management.
Emphasises the need to be in touch with what the user, consumer, client or student thinks about a product, service and brand? Further, one could argue that cultural or social context influences the strength of brand connection irrespective of whether producer or consumer led. For example a middle class consumer from a developing top down society may place more importance upon brand and follow, versus one from a more socially, economically and culturally diverse first world country?
After 40 years, James Cook University is punching above its weight. Triumph in tropics. REEF and rainforest researchers at the once humble James Cook University have produced so much influential research they now rank immediately below the Smithsonian on climate change. JCU even pipped NASA, in third place, on the Thomson Reuters citation impact ranking for this field.