AIEC Australian International Education Centre Budapest Europe
AIEC Budapest news about international education, study, student, travel and SEO marketing news for Australia, Europe and Turkey.

Australian Universities Quality Issues Indian Students

Australian universities mediocre: Indian students .  Australia appears to be struggling in the all-important perception stakes, with a new survey of Indian students showing the UK and US are considered to have higher quality institutions and a better quality of life.

And in a worrying sign, when asked what word came to mind when thinking of Australia, “kangaroo” rated the highest with “racism” the third most cited word. Interestingly, the second most common word was “good”.

The survey of 3000 senior Indian high school students was conducted earlier this year by Canadian company Higher Education Strategy Association…”

 

Begs question, why are neither Australian universities nor peak or state bodies doing the same,  i.e.  asking for feedback from existing, former and prospective international students, surely it’s basic marketing and student care?

AIEC QUEST Australian international Education Centre Europe.

2 Responses to “Australian Universities Quality Issues Indian Students”

  1. In fact Australian institutions, peak bodies as well as the Australian Government have for over 10 years conducted such surveys.

    In fact, under the Australian Government’s “International Student Strategy for Australia”, such surveying by government is essentailly manadatory. for Government

    The results of these surveys are consistent over time

    In 2010, 86% of international students expressed satisfaction with their living circumstances in Australia

    In 2010, 85% of international students expressed satisfaction with their studying experiences and their institution in Australia.

    Details are at: https://aiecquest.wordpress.com/2011/07/22/australian-universities-quality-issues-indian-students/

    Lesson: Don’t always believe what you read in the media.

    Dennis Murray
    Executive Director
    International Education Association of Australia

    • My concern as an Australian regarding international education is that too little of the industry is transparent, and the media have now taken an interest which could be an opportunity to stop misinformed notions about international students.

      Have no issue with “International Student Strategy for Australia” but the key phrase I failed to include was “active ongoing feedback“, both macro and micro, i.e. latter at institutional level, which I am sure is being conducted?

      Question asked by many on fringes of the industry, including offshore, why was no one aware of international student welfare, security etc. issues that emerged via the media?

      According to Race Discrimination Commissioner Graeme Innes, “International Student Strategy misses the mark”

      In my personal experience, was commissioned by Denis Blight then GM of IDP to conduct market research on Turkey and Turkic Republics in 1995, which led onto M. Ed. research dissertation “International Education: Experience of Students and Stakeholders”, which developed a student marketing lifecycle. The most striking issue was the dearth of literature and research regarding student feedback and experience which are imperative to maintain quality, and inform marketing strategy.

      Previous to this I had worked at a university in Melbourne, and although I had studied evaluation, when applying same knowledge and skills to classes I was teaching, was very directly warned by management that one was only allowed to evaluate “teaching materials”, not to ask for feedback about student experience, teaching/learning quality etc. (shock having come from Taiwan working for US franchise ELS where evaluation and feedback informed learning, teaching and marketing)

      Further, with Australian industry facing a challenging international market, one is not sure that the optimum marketing skill set exists i.e. ongoing feedback from existing students and agents addressing quality concerns etc., and informing marketing strategy especially digital e.g. which marketing or communication channels are used by prospective candidates (research I conducted in 90s still true, mostly word of mouth and agents, now via internet).

      However, one is curious when university and TAFE personnel travel offshore to (frequently/expensive/ineffective) fairs and events (e.g. Turkey, often encouraged by Austrade who are supposed to be marketing anyway?), yet have not talked with the relevant cohort of students onshore? Nowadays compared to European/US counterparts, appears little CPD is spent on (digital) marketing, with many not up to speed on basic digital marketing tools and techniques (a travelling international manager complained “if we utilised digital we would not need to travel”?!).

      As a senior university marketing director recently pleaded, what can we do to arrest declines in student numbers etc.? Ask your existing students (and agents) what they think, how they found you, they generally know what is going on and it is good marketing practice🙂


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