International Education Digital Marketing Social Media Resources Strategy
The use of Social Media channels by consumers has rapidly expanded, resulting in a high demand by industry for simple and relevant information on how to capitalise on this opportunity. The Tourism e-kit includes major enhancements to support industry on the crucial steps to developing and applying a social media strategy for their business.
In the most exciting addition since the inclusion of video tutorials, the latest release of the Tourism e-kit launches 11 new tutorials on Social Media.
The new Social Media tutorials feature practical hands-on exercises and relevant examples, including; Social media for tourism; Online reputation management; Facebook; Twitter; YouTube and other video media sites; Flickr and other image media sites; TripAdvisor; Blogging; Online Tourism Communities; Mobile technology for Tourism Businesses and the Groupon Phenomena.
Australia’s National Online Strategy for Tourism (NOST) has been endorsed by Federal Ministers.
The purpose of the NOST is to increase the online distribution and global visibility of Australia’s tourism product. It is intended to be a blueprint for digital enablement that will ensure Australia excels in the promotion and distribution of the tourism product online.
In addition, to support the online strategy the Going Global Action Plan was developed to assist the industry in enhancing their online capabilities. The action plan outlines the steps required to get online and to progress to the next level of online capability using tools and resources such as the Tourism e-kit.