Film and Television Industry in Australia
From Fairfax news article article about the Australian film and television industry from Graeme Mason head of Screen Australia:
‘Box office only one indicator of Australian film industrysuccess. We are great at making stories whether it is behind or in front of the camera. I want to encourage us all to look up for a moment, and see the value of this work in positioning Australia internationally.
As chief executive of Screen Australia I get around the globe a bit. When I have attended international markets, I am repeatedly told how talented we Australians are as storytellers – actors, directors, producers and crews – often by the world’s most influential players. I wonder sometimes whether back home we get just how respected and recognised our screen industry is on the world stage.
In the past few weeks there has been debate about the disappointing recent box office for Australian films. Stalwart supporters like Margaret Pomeranz have been championing the films in the face of industry critics. While we always aspire for commercial success for our films, this is a hugely challenging exhibition environment for independent film internationally, lining up alongside the huge budgets and marketing clout of blockbusters; and it should be noted box office is only one measure of success. Our film industry pays back crucial cultural dividends and the legacy of great Australian films can resonate forever….
….. We often see a full circle – emerging talent grow, make the leap to the world stage to then return and tell our stories in Australian voices, such as Russell Crowe going from Neighbours to Gladiator to directing The Water Diviner back in Australia.
Beyond the economic benefits of the $2.2 billion revenue the screen sector has contributed to the economy (2011/12 ABS survey), and beyond the obvious cultural dividends of seeing our own stories reflected back to us on screen, this international success is another key reason our screen industry matters.
It’s a cliche to say we punch above our weight – what we should all celebrate is how much this does for our profile on the world stage.‘
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